Google AdWords Copy Hacks
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 3 Hours | Lec: 29 | 1 GB
Genre: eLearning | Language: English

You know you could be making more from your Google AdWords campaigns - but how That's what this course is all about...

If you're not making money from your AdWords campaigns, you need to keep reading...

Rather than give you a ton of theory, we decided to take a different approach and cut right to the chase. We've broken down the essential AdWords processes into short, easy-to-digest video tutorials - we call them "Profit Hacks" - and you can start using them straight away to skyrocket your profits, no matter what your level of experience.

So what is a "Profit Hack"

We've worked on thousands of AdWords Campaigns and strategies for hundreds of companies worldwide - from individual entrepreneurs to major corporations. And we've chosen only the low-hanging fruit - the proven tips and tricks that anyone can use whether they're experienced or a complete novice. Our criteria were that each of our profit hacks had to be:

Focused on quickly generating profits - so you see an immediate improvement in your ROI.
Simple to implement - anyone can follow our step-by-step instructions (yes, that includes even experienced marketers)
Easily repeatable - once you've mastered each hack, you can apply them time and again to all your campaigns
Lead to cumulative growth - each hack is self-contained so the more you implement, the more your profits will grow.
These "Profit Hacks" are taught by Ian Howie and Ken McGaffin, two respected online marketing professionals.

Ian Howie has deep knowledge of PPC, Digital Analytics, and Conversion Optimization. He's been a guest at Google's HQ in Mountain View and has attended super-secret Google partner conferences.

Ken McGaffin has been in digital marketing for 20+ years, helping hundreds of companies build their web presence and tap into new markets. Training is one of his passions-he has created 5-star rated online training for over 12,000 students.

Using a straightforward, no-BS approach, Ian and Ken will show you how to leverage AdWords' tools and features to maximize every dollar spent. It's like having your own personal PPC consultants by your side, guiding you at each step!

Student feedback

"Excellent and very clear. Love that the lessons are right to the point. Hacks as they say!" - 5 stars, Jane

"Good course, it gives you a lot of useful tips." - 5 stars, Dubravka

"Good discussion about quality score." - 5 stars, Jaspal

"Information about extensions and beyond ad words is worth the price" - Arthur

What's covered in the course

The hacks presented by Ian and Ken cover seven modules, and you can follow them in sequence or dip in anywhere to get the individual answer you need right now!

The course will cover:

1. Quality Score Hacks - the highest bid won't guarantee you a top spot, you've got to create ads that have a high quality score in Google's eyes. Here's how.

· Quality Score Hack

· Relevance Hack

· Mirror, Mirror, Mirror Hack

2. Keyword Research Hacks - keyword choice is at the heart of all great AdWords campaigns and with these hacks you'll find the keywords that will really make you money.

· Keyword Intent Hack

· Going Wide Hack

· Uber Suggest Hack

3. Copywriting Hacks - many people aren't natural copywriters and baulk at finally getting down to write. Not any longer - these hacks make copywriting a breeze for anyone!

· The AdWords Copy Formula

· Writing Copy Hack

· Spying on Your Competitors Hack

· Countdown Ad Hack

4. Ad Creation & Testing Hacks - AdWords is a multi-faceted tool that few ever come close to mastering. We'll show you how to control ad rotation, tailor your ads to different devices and schedule your ads so you squeeze maximum profit from every hour of the week.

· Ad Rotation Hack

· Devices Hack

· Scheduling Hack

5. Ad Extension Hacks - so that you can grab more screen real estate at no extra cost.

· Call Extension Hack

· Sitelink Extension

· Callout Extension

· Structured Snippet Hack

6. Beyond Text Ads Hacks - how to make the most of 'Shopping Ads' and 'Display Ads' that bring you to the fore in new markets.

· Shopping Ad Hack

· Display Ad Hack

The information here is bang up-to-date. Ian is currently Director of Analytics at ROIWorks in San Francisco where he works with a wide range of startups and large corporates. He was previously head of PPC at Conversion Rate Experts, as well as founding his own successful PPC & SEO agency in London when AdWords first emerged as a powerful online marketing tool.

Ian teaches extensively in the USA, working with individual startups and in-house corporate teams. He has teamed up with experienced online tutor, Ken McGaffin to create this intensely practical and inspiring online course.

Stop Throwing Money at Google

Know the real secret to succeeding at AdWords Spend a little, learn a lot, and use our Profit Hacks to fine-tune your campaigns for extraordinary success. You don't have to spend $20K a month right out of the gate (or at all).

After we show you its possibilities, we promise: you'll see AdWords in a whole new way.


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